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Public relations as expectation management?
Olkkonen, Laura; Luoma-aho, Vilma - In: Journal of communication management : an international … 18 (2014) 3, pp. 222-239
Persistent link: https://www.econbiz.de/10010392919
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Public sector reputation and netpromoter score
Luoma-aho, Vilma; Canel, María José; Hakola, Juho - In: International review on public and non-profit marketing 18 (2021) 3, pp. 419-446
Persistent link: https://www.econbiz.de/10012617332
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Making and breaking relationships on social media : the impacts of brand and influencer betrayals
Reinikainen, Hanna; Teck Ming Tan; Luoma-aho, Vilma; … - In: Technological forecasting & social change : an … 171 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012813484
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Evolution of strategy narration and leadership work in the digital era
Auvinen, Tommi; Sajasalo, Pasi; Sintonen, Teppo; … - In: Leadership 15 (2019) 2, pp. 205-225
Persistent link: https://www.econbiz.de/10011998991
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"You really are a great big sister" : parasocial relationships, credibility, and the moderating role of audience comments in influencer marketing
Reinikainen, Hanna; Munnukka, Juha; Maity, Devdeep; … - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 3/4, pp. 279-298
Persistent link: https://www.econbiz.de/10012248946
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Facebook discussion of a crisis : authority communication and its relationship to citizens
Tampere, Päivi; Tampere, Kaja; Luoma-Aho, Vilma - In: Corporate communications : an international journal 21 (2016) 4, pp. 414-434
Persistent link: https://www.econbiz.de/10011626248
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(Un)willing to engage? : first look at the engagement types of millennials
Rissanen, Hilkka; Luoma-Aho, Vilma - In: Corporate communications : an international journal 21 (2016) 4, pp. 500-515
Persistent link: https://www.econbiz.de/10011626272
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Contextualising change in public sector organisations
Aher, Kaidi; Luoma-Aho, Vilma - In: How strategic communication shapes value and innovation …, (pp. 23-35). 2017
Persistent link: https://www.econbiz.de/10011867661
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Authority crisis communication vs. discussion forums : Swine Flu
Tirkkonen, Päivi; Luoma-aho, Vilma - In: Ethical practice of social media in public relations, (pp. 192-204). 2018
Persistent link: https://www.econbiz.de/10011929862
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Engagement valence duality and spillover effects in online brand communities
Bowden, Jana; Conduit, Jodie; Hollebeek, Linda D.; … - In: Journal of service theory and practice : JSTP 27 (2017) 4, pp. 877-897
Persistent link: https://www.econbiz.de/10011730673