This article describes the substantial efforts put into creating and managing a comprehensive ‘value-based’ corporate culture and identity-building program, and reflects on how both the making and the reception of the programme can be understood in light of the three main ways of talking...

A message sent to a specific market or an audience contains certain types of information that affect the audience. For this reason, brand identity, nowadays increasingly in a digital form, plays an important role. Each state wants to create a robust, attractive, and different brand identity that...