This study investigates alma mater tourists' motivation and experience through semi-structured interviews. We propose that one's tertiary educational institution serves as a Home of Exploration between one's Home of Origin and Home of Procreation. This Home of Exploration occupies a liminal...

Purpose: The purpose of this paper is to review the impact electronic word-of-mouth (eWOM) has had on the hospitality and tourism industry and discuss the changes that will affect its future. The paper’s touchpoint is the authors’ earlier paper (Litvin et al., 2008), which proposed that...

Purpose: With the growing online review manipulation and fake reviews in the hospitality industry, it is not uncommon that a consumer encounters disconfirmation when comparing the existing online reviews with his/her own product or service evaluation. The purpose of this study is to investigate...

Purpose: Online review bias research has predominantly focused on self-selection biases on the user’s side. By collecting online reviews from multiple platforms and examining their biases in the unique digital environment of “Chinanet,” this paper aims to shed new light on the multiple...