Dowell, David; Heffernan, Troy; Morrison, Mark - In: Qualitative Market Research: An International Journal 16 (2013) 4, pp. 436-451
Purpose – Trust is known to have three dimensions: ability/competence, integrity/contractual and benevolence/goodwill. Yet what develops these three dimensions of trust is relatively unknown, particularly at the different stages of the relationship lifecycle. The primary goal of this paper is...