The aim of this paper is to investigate the attractiveness of Bucharest and its perception by Russian tourists as well as to examine the strengths and weaknesses of the city and define the idea for positioning statement for this place. Bucharest has a deep history and cultural heritage that are...

1. Developing a marketing plan for tourism to cities and towns -- 2. Building community support for tourism development -- 3. Analyzing the city or town as a tourism product -- 4. Analyzing the internal and external environment -- 5. Determining marketing strategy using SWOT analysis -- 6....

PurposeThis paper aims to propose and investigate the relationships among the components of brand equity, and examining the effects of these components on overall destination brand equity in Hoi An tourism destination, Vietnam, from the perspective of domestic...

Understanding potential of a city can be defined by some indicators. One of them is by identifying six indicators that well known as Nation Brand Hexagon. Nation Brand Hexagon are: People, Tourism, Exports, Governance, Investment and Immigration, and Culture and Heritage. By understanding and...