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innovation -- Individual innovation skills (I-skills) -- Unleashing individual creativity -- Managerial skills for the innovation …
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"Projects need leaders who are able to bring out the best in others, unite their teams, engage business partners and facilitate harmonious delivery. Project Leadership explains the core features of leadership for project managers, enabling them to develop a leadership style that is authentic and...
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Contents: Introduction. The long and winding road to understanding identity theory and marketing -- Americus Reed II and Mark Forehand -- Quick chapter overviews -- Part I: The identity salience principle -- 1. Identity salience: understanding when identity affects consumption / Keri L. Kettle...
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Contents: 1. Setting the scene -- 2. From cultural heritage to local development -- 3. Creativity: definitions and … measures -- 4. A new conceptual framework for the definition and measurement of creativity -- 5. From cultural heritage to … creativity -- 6. From creativity to socio-economic development -- 7. From cultural heritage to development through creativity …
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