Della Corte, Valentina; Iavazzi, Alessandra; D'Andrea, … - In: Journal of open innovation : technology, market, and … 1 (2015) 10, pp. 1-10
innovation. It is commonplace that many service firms and processes have characteristics that differ from manufacturing … researches are concentrated on the service industry. Hence, we chose to deepen the analysis on marketing innovation, with … involvement, together with the intangibility of many service products, leads service innovation to assume characteristics that are …