This study examines the effects of reputation in the nascent but rapidly growing online labor markets. In these markets contract winners (vendors) provide clients with customized products such as computer software, business plans and artistic designs. The products are used primarily for business...

Signaling mechanisms are prevalent in two-sided markets because they typically help reduce information asymmetry and improve efficiency. While a growing number of studies focus on the actions of signal-senders, there has been little empirical research on how signal-receivers may react to the...