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highlights the influence of innovative commercial technologies on store image and loyalty of buyers. … units, as well as the significant contribution to the development of modern shops image. This paper presents the attitude of … students from the Bucharest University of Economic Studies towards the adoption of innovative retail technologies within …
Persistent link: https://www.econbiz.de/10011724962
Psychology and economics (together known as behavioral economics) are two prominent disciplines underlying many theories in marketing. The extensive marketing literature documents consumers' nonrational behavior even though behavioral biases might not always be consistently termed or formally...
Persistent link: https://www.econbiz.de/10012900376
-completed questionnaire, which was answered by students of University and Technological Educational Institute (T.E.I.) of Patras. The final …
Persistent link: https://www.econbiz.de/10014041934
among Nigerian university students. The paper adopted a positivistic ontology and descriptive survey design. Two hundred and … fifty students from five universities in the southeast geopolitical zone of Nigeria were sampled. Results showed that … inclusive mobile money-based financial service for Nigerian university students. The adoption of the technology acceptance model …
Persistent link: https://www.econbiz.de/10012805576
students. Students' satisfaction has become increasingly important for university to survive. The purpose of this study is to … find the perception status of students' satisfaction and the factors that affect it at Cihan University in Erbil. The … collect the data from respondents. Respondents are students at Cihan University. Three departments are selected to be the …
Persistent link: https://www.econbiz.de/10013018353
Purpose – Indonesia is the biggest Muslim country in the world. Attention on the importance of Halal labeling in Indonesia is now growing. Halal‐conscious consumer segment is getting bigger and the Halal Product Protection Act is being drafted. Understanding purchase behavior of Muslim...
Persistent link: https://www.econbiz.de/10014190890
This study analyses the relationship between identification and loyalty and also compares the perceptions of two groups … identification influences loyalty, and that there are also significant differences in the perception between professors and graduates …, being the relationship between identification and loyalty more intense in the former group than the latter. Several …
Persistent link: https://www.econbiz.de/10012120130
Today's economy is experiencing serious economic and social problems affecting all world citizens. The earth seems to have become insufficient in meeting the standards of living that societies expect. The classic marketing approach is seen as the cause of many problems. It has contributed to the...
Persistent link: https://www.econbiz.de/10012125068
This paper approaches the transition process to the bioeconomy from consumers’ perspective and their attitudes to decision-making process regarding the use of renewable energy systems in households. The article contributes to the literature by introducing a new challenge: identifying and...
Persistent link: https://www.econbiz.de/10011979762
Persistent link: https://www.econbiz.de/10010367470