The goal of this article is to conceptualize the Ingredient Branding strategy and propose tools for measuring value derived from brand equity at the component supplier’s perspective. We demonstrate how brand equity occurs and how it can be measured at three marketing stages: B2B, B2C and...

This paper addresses the research landscape of Intellectual Property Rights. It describes and probes the key players and the most influential journal publications. While most literature reviews are qualitative, in many cases highly subjective and necessarily selective, this paper takes another...

Purpose – The purpose of this paper is to analyze the relation between perceived cultural distances and the willingness to adjust symbolic leadership by expatriates. Further, it is asked whether this adjustment has the potential to increase their acceptance as leader by the foreign workforce....

Purpose – The purpose of this paper is to assess the costs and benefits of expatriation persists as a difficult challenge for many organizations and scholarly guidance on the process of compiling and allocating the costs of expatriation remains insufficient. The authors argue therefore that...