managerial implications of new approaches to employee communication and internal marketing and the potential impact on business …

The tendency for communication researchers in the area of crisis management to limit data collection and analysis by …

credibility, company directors and practitioners must accept some basic facts about “communication” – and about our informed and …

, communication ethics offers managers a means to face unpredictable futures with greater certainty and purpose. This paper outlines … application empowers managers to act with integrity across the spectrum of their varied communication roles: through management …. This paper concludes by presenting a model of communication ethics that individual managers can use to prescribe a more …

communication, including advertising, direct marketing and, increasingly, public relations and corporate communication disciplines … such as employee communication and community relations. Understanding of audience interests, awareness, perceptions and … information needs is critical to strategic planning of communication campaigns. Secondly, identification and quantification of …