language diversity and communication frequency influence dissimilarity attitudes. Design/methodology/approach – The authors … examine language diversity and communication frequency as group‐level antecedents for positive dissimilarity attitudes by use … that communication frequency has strong positive relationships with three variables depicting positive dissimilarity …

Purpose – Integration is a key component within marketing‐ and corporate communication. Benefits include synergetic … resistance as integrative communication practices prevent organizations from fully engaging in meaningful stakeholder dialogue … analyzed by way of a qualitative content analysis as an exemplary case of integrated communication. Subsequently, the case is …

Purpose – The primary objective of this paper is to model internal corporate communication (ICC) process, examining the … corporate communication and internal branding literature, an exploratory methodology was designed to capture the perceptions of … employees on internal brand communication practices prevailing in the organization with an ambition of becoming a leading …

/implications – A small sample of companies and one medium of communication were used in carrying out the study. Increasing the sample …

engage in a two‐way dialog with their constituencies. “Push” communication has lost effectiveness. In this environment … organizations or clients. Originality/value – This work is based on the authors' personal views of the current communication …

Purpose – The Conference on Corporate Communication serves as a forum to “exchange ideas and information on relevant … issues facing the corporate communication profession.” What have we found over the past 10 years? What themes have been seen … decade, the study of corporate communication is not static. It is ever evolving as the world changes and continues to rise to …

from communication and marketing literature, this paper uses cases from the USA, Europe and Asia to make the concepts come …

' communication competence. A scholarly definition of this concept is lacking, and the implications of leaders' communication and the … development of communication competence for organisations are rarely discussed. The purpose of this paper is to create a … leaders' communication competence. Design/methodology/approach – Three research questions were addressed: what communicative …