Lemke, Fred; Petersen, Henry L. - In: Supply Chain Management: An International Journal 18 (2013) 4, pp. 413-429
on the reputation of the organisation. Furthermore, managers require an appropriate tool set to control it. The present … of the supply chain offering (products, services), communication (promotion, PR), and action (behaviour and views … theory builders and present and future managers. Having the education of Master students in mind, the authors outline three …