Over the past decades, it has been argued that businesses across all sectors should move toward interactions, relationships, and networks. Such a marketing approach is very different from the more traditional one of marketing through the 4Ps (i.e., product, price, place, and promotion). The...

pt. 1. Sustainable value chains : context, drivers, and barriers -- pt. 2. Sustainable value chains : managing activities -- pt. 3. Sustainable value chains : managing networks and collaboration -- pt. 4. Sustainable value chains : integrative perspectives -- pt. 5. Sustainable value chains :...