Preface -- 1. Marketing rural tourism: experience and enterprise -- 2. Re-imagining rurality -- 3. The politics of place marketing -- 4. Rural firms -- 5. Tourists in rural settings -- 6. Rural residents and tourism -- 7. Evaluating the future.

Purpose: This study aims to explore consumption practices of new middle-class Indian women to explicate how they are challenging traditional social norms and redefining their identity through their consumption practices. Design/methodology/approach: A total of 32 semi-structured and...

In this paper, we employ what we term as "the ethical dimension in political market orientation (PMO)" framework to underline how an integration of information from relevant stakeholder groups can inform the formulation of market-oriented, yet ethical policies. Against the backdrop of India’s...

In this paper we apply the notion of the amorphous family nexus (AFN) to examine the underinvestigated implications of family-like ties existing between minor NGOs (m-NGOs) and communities in sustaining the momentum of developmental activities despite resource scarcity and weak institutional...

Ilbery B. and Saxena G. Integrated rural tourism in the English-Welsh cross-border region: an analysis of strategic, administrative and personal challenges, Regional Studies. Cross-border tourism development is fraught with tensions, as is evident in the English-Welsh cross-border region. This...