We examine consumer certainty of future preferences and overconfidence in predicting future preferences. We explore how preference certainty and overconfidence impact the option value to revise today’s decisions in the future. We design a laboratory experiment that creates a controlled choice...

This paper quantitatively analyzes the importance of taste versus health in food demand, as well as the effect on consumers’ experienced taste of the non-intrinsic value of healthy labels. Our analysis is based on taste experiments and Vickrey second price auctions on potato chips and bread....

This paper analyses distributional effects of revenue-neutral tax reforms aimed at improving dietary quality and encouraging healthier grain consumption. Using data on household grain purchases, we analyse both the impact on dietary quality and the tax incidence among income groups of VAT...

This paper analyses the effect on meal consumption away from home of a point-of-purchase healthy symbol. We base the analysis on a field experiment in a lunch restaurant. Our results suggest that meal consumption does not increase if the meal is labeled with a healthy symbol. Also, the mean...

Studies show that consumers are often unaware of the price of their purchases. We examine if such ignorance may be willful. We develop a model entailing consumers who may feel conflicted about spending – some people have an inherent preference for overspending (“spendthrifts”). We show...

Trust is a cornerstone of economic development. Further, trust is promoted within religious groups and might even be the very reason religions emerged. The U.S. stands out as particularly religious, compared to other Western countries. Yet, little is known about trust within and across its...