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91
Kinder und Jugendliche als Zielgruppe des Erlebnismarketings :
Werbung
in Kinder- und Jugendzeitschriften sowie in korrespondierenden Internetangeboten
Römer, Bettina von
;
Steffensen, Bernd
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003555403
Saved in:
92
Targeted
advertising
in magazine markets and the advent of the Internet
Chandra, Ambarish
;
Kaiser, Ulrich
- In:
Management science : journal of the Institute for …
60
(
2014
)
7
,
pp. 1829-1843
Persistent link: https://www.econbiz.de/10010399427
Saved in:
93
A friendly turn :
advertising
bias in the news media ; conference paper
Focke, Florens
;
Niessen-Ruenzi, Alexandra
;
Ruenzi, Stefan
-
2014
This paper investigates whether newspapers report more favorably about
advertising
corporate clients than about other … firms. Our identification strategy based on high-dimensional fixed effects and high frequency
advertising
data shows that …
advertising
leads to more positive press coverage. This
advertising
bias in reporting is found among local and national newspapers …
Persistent link: https://www.econbiz.de/10010487261
Saved in:
94
Media bias in women's magazines: do advertisements influence editorial contents?
Pannicke, Julia
-
2015
. However, scientific literatures on Media Bias establish empirical evidence for a positive impact of
advertising
volume on … empirical analysis of a possible (commercial) Media Bias influenced by
advertising
expenditure in monthly women's magazines. The … regression model show that there is a positive correlation with the amount of
advertising
expenditure on the coverage of a …
Persistent link: https://www.econbiz.de/10011492223
Saved in:
95
Repetitive
advertising
in newspapers : a study of two new products
Stewart, John B.
-
1964
Persistent link: https://www.econbiz.de/10002852098
Saved in:
96
Advertising
in the printed media
McClure, Leslie Willard
-
1964
Persistent link: https://www.econbiz.de/10002772486
Saved in:
97
Visual references in the description of print advertisements : a four-country cross-cultural analysis
Gliniecka, Martyna
- In:
Journal of international consumer marketing
34
(
2022
)
2
,
pp. 201-213
Persistent link: https://www.econbiz.de/10013167321
Saved in:
98
"At the desire of several persons of quality and lovers of Musick" : pervasive and persuasive
advertising
for public commercial concerts in London 1672-1749
Harbor, Catherine
- In:
Journal of marketing management : MM
33
(
2017
)
13/14
,
pp. 1170-1203
Persistent link: https://www.econbiz.de/10011850329
Saved in:
99
Newspaper Bias and
Advertising
Grønnevet, Gorm
-
2009
In a model for consumer driven media bias, we find that the
advertising
market will not have any effect on the bias of …, firms will choose bias with opposite sign. In this case,
advertising
may have an effect the bias. If the marginal …
Persistent link: https://www.econbiz.de/10014200209
Saved in:
100
Advertising
and Newspaper Differentiation : On the Role of Readers'
Advertising
Taste
Kind, Hans Jarle
;
Koethenbuerger, Marko
;
Schjelderup, …
-
2009
Newspapers have an incentive to moderate their profile in order to gain a larger readership and thus higher
advertising
…
Persistent link: https://www.econbiz.de/10014026282
Saved in:
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