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Viele Wege führen zur Bank
Conradi, Stefan - In: Bank-Betrieb : Zeitschrift für Bankpolitik u. Bankpraxis 13 (1973) 12, pp. 487-488
Persistent link: https://www.econbiz.de/10003518105
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Poster research
Copland, B. D. - In: Research in advertising. (5. Annual Conference of the …, (pp. 113-119). 1963
Persistent link: https://www.econbiz.de/10003518277
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Sectoral changes in advertisement expenditure
Cornish, Pym - In: Behind the headlines - the business of the British …, (pp. 31-38). 1978
Persistent link: https://www.econbiz.de/10003518293
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Designing experiments with TV advertising laboratories
Brown, Nigel; Gatty, Ronald - In: Proceedings of the Business and Economic Statistics … (1969), pp. 120-129
Persistent link: https://www.econbiz.de/10003518708
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The headline business : a businessmanʹs guide to working with the media
1981
Persistent link: https://www.econbiz.de/10003518817
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Contribution à l'étude du rendement de la publicité par affiches [J.-Fr. L.]
1956
Persistent link: https://www.econbiz.de/10003519568
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The use of qualitative research in the development of effective advertising
Cowan, David; Cowpe, Chris - In: Esomar congress (1976), pp. 293-302
Persistent link: https://www.econbiz.de/10003519791
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Consumer reaction to retail price and display changes
Cunningham, Anthony; O'Connor, Norman - In: European marketing research review 3 (1968) 2, pp. 67-76
Persistent link: https://www.econbiz.de/10003520505
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Advertising penetration : aided and unaided recall
Crawley, Robert - In: Commentary : the journal of the Market Research Society 14 (1964), pp. 3-10
Persistent link: https://www.econbiz.de/10003520741
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Advertising under uncertainty: A theoretical contribution
Jones-Lee, Michael; Davenport, Michael - 1972
Persistent link: https://www.econbiz.de/10003522799