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Legitimacy is fundamental to business internationalization and access to new markets. This variable is particularly important for emerging market multinationals (EMNEs) as they face numerous obstacles, including the information that consumers in the host country have about these companies in...
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"The US government has long sought investment opportunities for US companies in developing countries. But the results have been mixed: firms have preferred to invest in the industrial world and developing-world leaders have not always welcomed foreign investment. Violence and the presence of...
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