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The rebound of the forgone alternativ
Arens, Zachary G.; Hamilton, Rebecca W. - In: Journal of consumer psychology : JCP : the official … 27 (2017) 3, pp. 318-332
Persistent link: https://www.econbiz.de/10011739803
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Who's driving this conversation? : systematic biases in the content of online consumer discussions
Hamilton, Rebecca W.; Schlosser, Ann; Chen, Yu-Jen - In: Journal of marketing research : JMR 54 (2017) 4, pp. 540-555
Persistent link: https://www.econbiz.de/10011743672
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Doing well versus doing good : the differential effect of underdog positioning on moral and competent service providers
Kirmani, Amna; Hamilton, Rebecca W.; Thompson, Debora V.; … - In: Journal of marketing 81 (2017) 1, pp. 103-117
Persistent link: https://www.econbiz.de/10011636864
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Navigating shared consumption experiences : clarity about a partner's interests increases enjoyment
Wu, Yuechen; Hamilton, Rebecca W.; Kim, Nicole You Jeung; … - In: Journal of marketing research 58 (2021) 3, pp. 439-455
Persistent link: https://www.econbiz.de/10012521443
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Online reviews of credence service providers : what do consumers evaluate, do other consumers believe the reviews, and are interventions needed?
Lantzy, Shannon; Hamilton, Rebecca W.; Chen, Yu-Jen; … - In: Journal of public policy & marketing 40 (2021) 1, pp. 27-44
Persistent link: https://www.econbiz.de/10012534331
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When does partitioned pricing lead to more favorable consumer preferences? : meta-analytic evidence
Abraham, Ajay T.; Hamilton, Rebecca W. - In: Journal of marketing research : JMR 55 (2018) 5, pp. 686-703
Persistent link: https://www.econbiz.de/10011957976
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On the strategic use of product scarcity in marketing
Hamilton, Rebecca W.; Hosany, A. R. Shaheen - In: Journal of the Academy of Marketing Science 51 (2023) 6, pp. 1203-1213
Persistent link: https://www.econbiz.de/10014446644
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Family responses to resource scarcity
Hosany, A. R. Shaheen; Hamilton, Rebecca W. - In: Journal of the Academy of Marketing Science 51 (2023) 6, pp. 1351-1381
Persistent link: https://www.econbiz.de/10014446689
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What makes people happy? : decoupling the experiential-material continuum
Weingarten, Evan; Duke, Kristen; Liu, Wendy; Hamilton, … - In: Journal of consumer psychology : JCP ; the official … 33 (2023) 1, pp. 97-106
Persistent link: https://www.econbiz.de/10014289742
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Reaching for rigor and relevance : better marketing research for a better world
Madan, Shilpa; Johar, Gita Venkataramani; Berger, Jonah; … - In: Marketing letters : a journal of research in marketing 34 (2023) 1, pp. 1-12
Persistent link: https://www.econbiz.de/10014265918