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Market orientation of Korean MNC subsidiaries and their performance in the Chinese and Indian markets

Kwon, Yung‐Chul - In: International Marketing Review 27 (2010) 2, pp. 179-199

in China and India, the two most giant emerging countries in the world. Findings – The results show that market …

Persistent link: https://www.econbiz.de/10014827485

Location choice and the internationalization sequence

Yeoh, Poh‐Lin - In: International Marketing Review 28 (2011) 3, pp. 291-312

Purpose – The purpose of this paper is to contribute to the literature on emerging multinationals by studying the internationalization strategies of two established companies in the Indian pharmaceutical industry: Ranbaxy and Wockhardt. Design/methodology/approach – The study utilizes a...

Persistent link: https://www.econbiz.de/10014827525

The influence of value perceptions on luxury purchase intentions in developed and emerging markets

Shukla, Paurav - In: International Marketing Review 29 (2012) 6, pp. 574-596

(the US and the UK) and two important Eastern emerging markets (India and Malaysia). Multiple‐group SEM analysis was used …

Persistent link: https://www.econbiz.de/10014827565

A Note on ″Passage to India: A Marketing Perspective″

Naidu, G.M. - In: International Marketing Review 7 (1990) 1

“Passage to India”, in spite of encountering some difficulties and limitations, could be a worthwhile endeavour. India …. The author provides additional observations and guidelines for companies considering doing business in India. …

Persistent link: https://www.econbiz.de/10014827588

Strategic Responses of Multinationals to Competition from Developing‐Country Cottage Firms

Vachani, Sushil - In: International Marketing Review 7 (1990) 3

compete aggressively in five industries in India, and how large firms dealt with such competition. It discusses how such …

Persistent link: https://www.econbiz.de/10014827594

Passage to India: A Marketing Perspective

Sethi, Vikram; Datta, Lokesh; Wise, Gordon - In: International Marketing Review 7 (1990) 1

An analysis of opportunities available to US fines for marketing to India are presented and both direct exports and …

Persistent link: https://www.econbiz.de/10014827596

Culture‐specific Marketing Communications: An Analytical Approach

Kale, Sudhir H. - In: International Marketing Review 8 (1991) 2

Cultural factors have tremendous impact on cross‐national communication, and it is in the area of cross‐cultural communications that most blunders in international marketing occur. Using Hofstede′s four discussions of culture, this article provides a generalisable framework to assess the...

Persistent link: https://www.econbiz.de/10014827608

Comparative Analysis of the Textile and Apparel Industries in India and the United States

Umberger Douglas, Sara; Narayan, Arathi - In: International Marketing Review 8 (1991) 2

The purpose of this study was to explore relationships between textile and apparel manufacturers in India and the …

Persistent link: https://www.econbiz.de/10014827613

Relationship between situational variables and purchasing in India and the USA

Nicholls, J.A.F.; Roslow, Sydney; Dublish, Sandipa; … - In: International Marketing Review 13 (1996) 6, pp. 6-21

behaviour. The five empirical manifestations of the situational variables were included in surveys conducted in India and the … shopping; travel time; time spent; and number of companions) were all statistically significant when comparing India and the …

Persistent link: https://www.econbiz.de/10014827741

Entering the base of the pyramid market in India

Tasavori, Misagh; Ghauri, Pervez N.; Zaefarian, Reza - In: International Marketing Review 33 (2016) 4, pp. 555-579

entered the BoP market in India. Findings – The findings of this research confirm that successful entry into the BoP requires … number of MNCs in India. Future studies could generalise the findings of this research to a larger number of corporations in …

Persistent link: https://www.econbiz.de/10014828225