Venkatraman, Meera - In: Journal of Business Research 66 (2013) 12, pp. 2626-2633
Recognizing digital technology's dislocating impact on home, this paper focuses on an underrepresented consumer, the …'s structure, technology's roles, and women's technology consumption. First, the study introduces the center–periphery model of … home. Second, the results go beyond technology's tool role to building a support system. Finally, this study sheds light on …