Purpose: Corporate sports hospitality (CSH) is a relationship marketing tool whereby customers and other stakeholders are invited by a company buying CSH from a club to attend a sports event. The CSH product involves premium seating and optional services such as catering. This industry has been...

Purpose: Advertisers frequently use social media for interactive and customer-oriented relationship marketing (RM) purposes. Moreover, sports clubs and players have been using their social media accounts to post content of their sponsors and other advertising companies. Such posts create...

One of the potential avenues for former professional football players to pursue their career is to become a head coach of a club's first team. An important question is how to best prepare for such a reconversion. This letter is the first in the academic literature quantifying the association...

One of the potential avenues for former professional football players to pursue their career is to become a head coach of a club's first team. An important question is how to best prepare for such a reconversion. This letter is the first in the academic literature quantifying the association...

Purpose: Academics have studied the finances of football clubs, but not the financial situation of professional football players. To fill this gap in literature, the purpose of this paper is to analyse the financial situation of individual players, the causes of financial problems and the...

Purpose: Football clubs invest in the implementation of scientific insights that improve the quality of youth academies. In the long run, clubs expect their youth academy investments to result in better trained players. The purpose of this paper is to quantify the impact of the attended youth...