Raza, Syed Asif; Govindaluri, Srikrishna Madhumohan - In: Operations Research Perspectives 6 (2019), pp. 1-16
manufacturer invests in a greening effort to produce green products by incorporating environment friendly features. These green … variables include price differentiation, wholesale price for greening products, and pricing in the direct channel along with the … greening effort investment. Unlike manufacturer, the retailer plays the role of the follower within a leader-follower framework …