Moritz, Alexandra; Block, Joern; Lutz, Eva - In: Qualitative Research in Financial Markets 7 (2015) 3, pp. 309-342
Purpose – This study’s aim is to investigate the role of investor communication in equity-based crowdfunding. The study …-based crowdfunding, thereby facilitating the crowd’s investment decisions. Design/methodology/approach – This paper follows an …-based crowdfunding: 12 investors, 6 new ventures and 5 third parties (mostly platform operators). After analyzing, coding and …