Ashnai, Bahar; Smirnova, Maria; Kouchtch, Sergei; Yu, … - In: Marketing Intelligence & Planning 27 (2009) 1, pp. 86-102
Purpose – The purpose of this paper is to develop an understanding of what constitutes relationship quality in four different countries. The paper shows which attributes are important in assessing relationship quality and how they vary in importance among countries. Design/methodology/approach...