Beer has played a pivotal role in history, from the transition to an agarian lifestyle in ancient Mesopotamia to … bankrolling Britain's imperialist conquests. Beeronomics tells the story of beer through economics, the innovations it brought …, and how its strategic taxation and regulation helped shape the world …

beginnings to the present. Although today s beer companies have their roots in pre-Prohibition business, historical developments … since Repeal have affected industry at large, brewers, and the tastes and habits of beer-drinking consumers as well. Brewing …. Brewing Battles looks at beer s cultural meaning from the vantage point of the brewers and their goals for market domination …

"The remarkable story of the world's most popular style of beer, from its humble birth in a far corner of the Austrian … book shows how pilsner influenced everything from modern-day advertising and marketing to today's craft beer movement." …

"The spread of Pilsner beer from its inception in 1842 clearly shows the changes wrought by globalization in an age of … connectedness of the world and the political and economic structures of empire. Drawing upon a wide range of archival sources from … Europe, the Americas, and Sub-Saharan Africa, this study traces the spread of industrial beer brewing in Europe from the late …

Cover -- Title Page -- Contents -- Illustrations -- Acknowledgments -- Introduction: Beer's Evolution into a Japanese … Commodity -- 1 Foreign Influences: The Origins of Japan's Beer Brewing Industry, 1868-1906 -- 2 Keeping Up Appearances …: Maintaining Beer's German Authenticity, 1906-36 -- 3 Brewing Self-Sufficiency: Beer, Empire, and the Wartime Command Economy, 1937 …