Verčič, Ana Tkalac; Verčič, Dejan; Žnidar, Krešimir - In: Corporate Communications: An International Journal 21 (2016) 2, pp. 160-176
Purpose – The purpose of this paper is to explore the possible congruence of an academic organization’s reputation among various stakeholder groups. A potential measure of reputation that can be applied across multiple stakeholder groups gives an opportunity to compare their perceptions and...