The heterogeneity and diversity of users and external knowledge resources is a hallmark of open innovation communities (OICs). Although user segmentation in heterogeneous OICs is a prominent and recurring issue, it has received limited attention in open innovation research and practice. Most...

This study aims to examine and compare the mechanisms through which social learning processes influence the knowledge contribution behavior of lurkers and contributors in open innovation communities (OICs). Based on social learning theory and stimulus-organism-response (SOR) framework, this...