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Read This Book? -- How This Whole Thing Got Started -- Selling Is Helping, and I Love to Help People -- The Wake-Up Call …: Build on Emotion with a Presentation Arc -- Step Six: Include Success Stories and Testimonials -- Step Seven: Provide a …"Everyone" Is Not Your Client -- Who Else Loves to Buy a Car? -- Stop Wasting Your Time Talking to People Who Are Not …
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Introduction: the hardest part of selling solutions -- The dark side of customer consensus -- The mobilizer -- The art …
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