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The role of online brand community in new product development : case studies on digital product manufacturers in Korea
Kim, Joong-Hyun; Bae, Zong-Tae; Kang, Shin Hyung - In: Digital disruptive innovation, (pp. 417-439). 2020
Persistent link: https://www.econbiz.de/10012116510
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The impact of product innovation attributes on brand equity
Nørskov, Sladjana; Chrysochou, Polymeros; Milenkova, Marina - In: The journal of consumer marketing 32 (2015) 4, pp. 245-254
Persistent link: https://www.econbiz.de/10011407096
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User generated brands and their contribution to the diffusion of user innovations
Füller, Johann; Schroll, Roland; Hippel, Eric von - In: Research policy : policy, management and economic … 42 (2013) 6/7, pp. 1197-1209
Persistent link: https://www.econbiz.de/10010127814
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The role of branding capability for innovative companies : stock market reactions to new product announcement
Lei, Xinghui; Ye, Tingting; Abimbola, Temi - In: Nankai business review international 4 (2013) 4, pp. 329-348
Persistent link: https://www.econbiz.de/10010212532
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Flag up! – Flagship products as important drivers of perceived brand innovativeness
Hubert, Marco; Florack, Arnd; Gattringer, Rafael; … - In: Journal of business research : JBR 71 (2017), pp. 154-163
Persistent link: https://www.econbiz.de/10011622539
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Market orientation and new product success relationship : the role of innovation capability, absorptive capacity, green brand positioning
Dogbe, Courage Simon Kofi; Bamfo, Bylon Abeeku; … - In: International journal of innovation management 25 (2021) 3, pp. 2150033-1-2150033-30
Persistent link: https://www.econbiz.de/10012593369
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Green market orientation, green innovation capability, green knowledge acquisition and green brand positioning as determinants of new product success
Borah, Prasad Siba; Dogbe, Courage Simon Kofi; Pomegbe, … - In: European journal of innovation management 26 (2023) 2, pp. 364-385
Persistent link: https://www.econbiz.de/10014231537
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Because it is brand new! : recency heuristic for product innovativeness evaluation
Min, Bora - In: International journal of consumer studies 47 (2023) 3, pp. 1023-1041
Persistent link: https://www.econbiz.de/10014250675
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Investigating the effect of perceived product portfolio innovativeness on consumers' brand perceptions
Spieth, Patrick; Röth, Tobias; Clauß, Thomas; Urhahn, … - In: IEEE transactions on engineering management : EM 70 (2023) 10, pp. 3451-3464
Persistent link: https://www.econbiz.de/10014387988
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Interdisciplinary Approaches to Product Design, Innovation, and Branding in International Marketing : Creative Research on Branding, Product Design/Innovation, and Strategic Though...
Swan, K. Scott - 2012
and synthesize the knowledge in the area of branding, product design, innovation, and strategic thought in international …FRONT COVER -- INTERDISCIPLINARY APPROACHES TO PRODUCT DESIGN, INNOVATION, & BRANDING IN INTERNATIONAL MARKETING … -- REFERENCES -- PART II: INTERDISCIPLINARY APPROACHES TO PRODUCT DESIGN AND INNOVATION -- DESIGN IN THE EXPERIENCE ECONOMY: USING …
Persistent link: https://www.econbiz.de/10012689175