"This book is a pivotal reference source for the latest developments in management strategies, fashion marketing …, international business, and fashion entrepreneurship. Featuring extensive coverage across a range of relevant perspectives and … topics, such as online shopping behavior, digital fashion, and e-commerce"--Provided by publisher. …

Shows how the design process can be successfully applied to satisfy market needs and trends Fashion design seems to be … successful results can be achieved if the right processes are followed in the early design process. Fashion Design sets out basic … principles and exercises in order to make fashion design a logical process, providing a framework from which they can expand your …