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Despite having ample possessions, many Western consumers continue to buy new things. Our central proposition in this research is that one approach to resist shopping temptations and stifle buying urges is to get consumers to reflect on, and evoke momentary desire for, recently used belongings....
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Beer can politics -- Coors is trying to destroy the union -- Chicanos arriba, Coors abajo -- Cold, new, and right: Coors-style politics -- Everyone's fight: boycotting the Bay Area, 1973-1976 -- Givin' up this beer for sweeter wine: brewery workers on strike, 1977-1978 -- Racing cockroaches and...
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We study the impact of the boycott on Japanese products, initiated in July 2019, in the Korean beer market. First, we find that sales of Japanese beer decreased by 75 percent on average during the 14-month boycott period in the data. Second, the decrease in Japanese beer sales during the boycott...
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We study the impact of a boycott on one of the largest Korean dairy producers, triggered by the exposure of the firm's unethical management practices, on its product sales and prices. We find empirical evidence that the boycott had substantial and long lasting consequences. First, consumer...
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