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Evaluation of internet advertising research : a bibliometric analysis of citations from key sources
Kim, Juran; McMillan, Sally J. - In: Journal of advertising : official publication of the … 37 (2008) 1, pp. 99-112
Persistent link: https://www.econbiz.de/10003708177
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Measures of perceived sustainability
Kim, Juran; Taylor, Charles Robert; Kim, Kyung Hoon; … - In: Journal of global scholars of marketing science : … 25 (2015) 2, pp. 182-193
Persistent link: https://www.econbiz.de/10011302912
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Towards a theoretical framework of motivations and interactivity for using IPTV
Kim, Juran; Lee, Ki Hoon - In: Journal of business research : JBR 66 (2013) 2, pp. 260-264
Persistent link: https://www.econbiz.de/10009715016
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Parasocial relationship effects on customer equity in the social media context
Yuan, Chun Lin; Kim, Juran; Kim, Sang Jin - In: Journal of business research : JBR 69 (2016) 9, pp. 3795-3803
Persistent link: https://www.econbiz.de/10011515264
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Effects of mobile direct experience on perceived interactivity and attitude toward smartphone applications
Kim, Juran; Lee, Ki Hoon; Taylor, Charles Raymond - In: Journal of global scholars of marketing science : … 23 (2013) 3, pp. 282-296
Persistent link: https://www.econbiz.de/10010408105
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Special issue: Bridging Asia and the world in marketing competitiveness
Kim, Juran (contributor) - 2013
Persistent link: https://www.econbiz.de/10010408112
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Experience effects on interactivity : functions, processes, and perceptions
Kim, Juran; Spielmann, Nathalie; McMillan, Sally J. - In: Journal of business research : JBR 65 (2012) 11, pp. 1543-1550
Persistent link: https://www.econbiz.de/10009681937
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Special issue: Sustainable marketing in Asia and the world
Kim, Juran (contributor) - 2015
Persistent link: https://www.econbiz.de/10011407166
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Sustainable marketing in Asia and the world
Kim, Juran; Schellhase, Ralf - In: Journal of global scholars of marketing science : … 25 (2015) 3, pp. 195-197
Persistent link: https://www.econbiz.de/10011407167
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SNS users' para-social relationships with celebrities : social media effects on purchase intentions
Kim, Hyojin; Ko, Eunju; Kim, Juran - In: Journal of global scholars of marketing science : … 25 (2015) 3, pp. 279-294
Persistent link: https://www.econbiz.de/10011407175