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Special issue: electronic word...
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Social Web
18
Social web
18
Consumer behaviour
17
Konsumentenverhalten
17
Internet marketing
15
Online-Marketing
15
Viral marketing
11
Virales Marketing
11
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3
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60
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5
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40
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5
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5
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2
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English
49
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16
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Kim, Juran
41
Chu, Shu-Chuan
19
Lee, Ki Hoon
10
Chu, Shu-chuan
8
McMillan, Sally J.
6
Kamal, Sara
5
Kang, Seungmook
5
Spielmann, Nathalie
4
Bae, Joonheui
3
Deng, Tao
3
Sung, Yongjun
3
Taylor, Charles Raymond
3
Cao, Yang
2
Chen, Hsuan-Ting
2
Cheng, Hong
2
Choi, Sejung Marina
2
Choi, Yung Kyun
2
Kim, Yoojung
2
Mundel, Juan
2
Gan, Chen
1
Huang, Szu-Chi
1
Huang, Szu-chi
1
Kim, Hyojin
1
Kim, Kyung Hoon
1
Kim, Sang Jin
1
Kim, Yeuseung
1
Ko, Eunju
1
Lien, Che-Hui
1
McMillan, Sally
1
Mcmillan, Sally
1
Pan, Jeng-Shyang
1
Roddick, John F.
1
Sauer, Paul L.
1
Schellhase, Ralf
1
Stafford, Marla Royne
1
Taylor, Charles R.
1
Taylor, Charles Robert
1
Wang, Shuman
1
Windels, Kasey
1
Yang, Jing
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
Journal of business research : JBR
11
International journal of advertising : the quarterly review of marketing communications
9
International journal of advertising : the review of marketing communications
4
Journal of Global Scholars of Marketing Science
4
Journal of marketing communications
3
International journal of internet marketing and advertising : IJIMA
2
Journal of Business Research
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of global marketing
2
Journal of international consumer marketing
2
Breaking new ground in theory and practice
1
Digital advertising : theory and research
1
Electronic word of mouth as a promotional technique : new insights from social media
1
Handbook of research on effective advertising strategies in the social media age
1
Handbook of research on international advertising
1
International Journal of Contemporary Hospitality Management
1
Journal of advertising
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Operations research, Management science : OR MS ; the international literature digest
1
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ECONIS (ZBW)
47
OLC EcoSci
11
RePEc
6
Other ZBW resources
1
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11
Evaluation of internet advertising research : a bibliometric analysis of citations from key sources
Kim, Juran
;
McMillan, Sally J.
- In:
Journal of advertising : official publication of the …
37
(
2008
)
1
,
pp. 99-112
Persistent link: https://www.econbiz.de/10003708177
Saved in:
12
Measures of perceived sustainability
Kim, Juran
;
Taylor, Charles Robert
;
Kim, Kyung Hoon
; …
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
2
,
pp. 182-193
Persistent link: https://www.econbiz.de/10011302912
Saved in:
13
Towards a theoretical framework of motivations and interactivity for using IPTV
Kim, Juran
;
Lee, Ki Hoon
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 260-264
Persistent link: https://www.econbiz.de/10009715016
Saved in:
14
Parasocial relationship effects on customer equity in the social media context
Yuan, Chun Lin
;
Kim, Juran
;
Kim, Sang Jin
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3795-3803
Persistent link: https://www.econbiz.de/10011515264
Saved in:
15
Effects of mobile direct experience on perceived interactivity and attitude toward smartphone applications
Kim, Juran
;
Lee, Ki Hoon
;
Taylor, Charles Raymond
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
3
,
pp. 282-296
Persistent link: https://www.econbiz.de/10010408105
Saved in:
16
Special issue: Bridging Asia and the world in marketing competitiveness
Kim, Juran
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010408112
Saved in:
17
Experience effects on interactivity : functions, processes, and perceptions
Kim, Juran
;
Spielmann, Nathalie
;
McMillan, Sally J.
- In:
Journal of business research : JBR
65
(
2012
)
11
,
pp. 1543-1550
Persistent link: https://www.econbiz.de/10009681937
Saved in:
18
Special issue: Sustainable marketing in Asia and the world
Kim, Juran
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011407166
Saved in:
19
Sustainable marketing in Asia and the world
Kim, Juran
;
Schellhase, Ralf
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
3
,
pp. 195-197
Persistent link: https://www.econbiz.de/10011407167
Saved in:
20
SNS users' para-social relationships with celebrities : social media effects on purchase intentions
Kim, Hyojin
;
Ko, Eunju
;
Kim, Juran
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
3
,
pp. 279-294
Persistent link: https://www.econbiz.de/10011407175
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