Xu, ZhiJun; Liu, Xiaobing; Bai, Chunguang; Hu, Lijie - In: International Journal of Innovation Science 7 (2015) 1, pp. 27-38
As green marketing is a critical function of green supply chain management, it has generated a great deal of discussion in public discourse and academic research. Interestingly, there is a gap in the research on how a company can effectively invest and manage various green marketing activities....