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The article is a rejoinder to Andrew J. Seltzer's article, published in <italic>Business History</italic> in August 2010, which critiqued an article published in May 2008 on the topic of clerical salaries in London, 1870-1914. It examines trends in salaries and promotions of branch clerks at the London, County...
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At the point of sale, packaging is often one of the few means for companies to answer implicit questions that (potential) consumers might have before buying food products. This paper provides a novel toolbox that supports companies in designing consumer-centric packaging that assists consumers...
Persistent link: https://www.econbiz.de/10014337625
Coupling is the degree to which thoughts of consumption evoke thoughts of payment and vice versa. This mental association is crucial for diverse phenomena like sunk costs but has rarely been addressed in the literature. This article provides a framework for the phenomenon, highlights its...
Persistent link: https://www.econbiz.de/10005795880
Previous research has shown that money management contributes to over-indebtedness. This article sheds new light on this relation by looking at factual money management and its mental underpinnings, mental accounting. In a conceptual model we propose that fuzzy factual and mental money...
Persistent link: https://www.econbiz.de/10008565822
Economic decisions in private households involve two aspects: what to buy and how to finance it. Models of spending and financing are presented, and determinants of credit decisions in the private household are discussed. It is proposed that both situational characteristics (e.g., gender roles,...
Persistent link: https://www.econbiz.de/10005175858
Loan use is a process over time, and the subjective loan burden may differ over stages. In this paper, experience of loan burden over time is contrasted with forecasts and recollections. Furthermore, it is suggested that loan burden relates to the mental association between the loan and the...
Persistent link: https://www.econbiz.de/10005066467
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Buying a good on a loan entails numerous consumption and payment episodes. Loan users can either mentally integrate or separate these episodes. In order to identify the actual mental structures, we conducted 29 semi-structured interviews with current and prospective loan users. A content...
Persistent link: https://www.econbiz.de/10005716483
How consumers pay influences how they feel about a transaction. In particular, paying by card has been argued to have an effect on the perception of cost, making it less salient and painful. We propose and show that payment method also influences how consumers feel about the acquired good....
Persistent link: https://www.econbiz.de/10010989727