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Application of gaming in new media marketing

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The personal influence of Instagram bloggers on consumer-brand interactions : brands as tribal artifacts

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How does culture impact customer evaluation in online complaining? : evidence from Germany and India

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"From information to interaction" : website and social media usage and trends in top Indian higher education institutions

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Predicting online travel adoption intention of an Indian consumer : a SEM-neural network approach

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Social media research in and of India : a snapshot

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Impact of digital advertising post-demonetization in India

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