This book is a collection of studies that explores the adoption, applications, and implications of emerging technologies in business. Given that emerging technologies have the potential to significantly disrupt and transform existing business models, the premise is to demonstrate how theories...

Cover -- Title Page -- Copyright -- Contents -- Preface -- Section 1: Now -- Chapter 1 The Death of Business as Usual -- It's All Change -- Truth, Knowledge, Vision -- Constant Beta -- Digital Assets and Liabilities -- Digital Business Transformation: Why It's More Than Just Technology --...

Editor's preface / Gabriele Siegert, M. Bjørn von Rimscha, and Stephanie Grubenmann -- Information and disinformation about advertising / Kati Förster and Ulli Weish -- Information and disinformation through advertising / Roland Mangold -- Information about users / Andrew McStay -- Inclusion...

This paper proposes a knowledge-based customer-centric strategic model to respond to environmental challenges and achieve sustainable competitive advantage (SCA) in the supply chain management (SCM) context. The proposed model strives to leverage knowledge-based distinctive core competencies...