The role of strategic management is to handle the day-to-day needs of the firms with respect to current events of fluctuating markets so that they can effectively reach to their pre-planned, long-term goals. This study aims to explain the steps taken to design a new conceptual framework in the...

Middle managers are believed to play most crucial part in strategic change that in consequence leads to organizational success. The present study seeks to identify the underlying success factors for effective strategic change and, to investigate the relationship between middle management...

Digitale Innovation führt häufig zu weitreichenden Veränderungen in der Wettbewerbslandschaft und ist für etablierte Unternehmen Chance und Risiko zugleich. Sie kann als Durchführung neuer Kombinationen von digitalen und physischen Komponenten zur Hervorbringung neuartiger Produkte...