Harcar, Talha; Spillan, John E.; Kucukemiroglu, Orsay - In: Multinational Business Review 13 (2005) 2, pp. 3-21
In the globalization age, with worldwide increases in dual income households, decision‐making has become more difficult and even more important than in the past. In this article, a five‐countries cross ‐ cultural comparisons of husband and wife decision‐making roles in the purchase of...