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[Motivation und Zielsetzung der Studie] Die Digitale Transformation zeichnet sich durch zahlreiche Dimensionen aus. Sie reicht von der Infrastruktur in Form des Breitbandinternets über digitale Technologien wie Computer und Unternehmenssoftware bis hin zu neuen Anwendungen wie Big Data, Mobile...
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Social media open up new possibilities for firms to exploit information from various external sources. Does this information help firms to become more innovative? Combining firm-level survey data with information from firms' Facebook pages, we study the role that firms' and users' activities on...
Persistent link: https://www.econbiz.de/10012960479
Social media open up new possibilities for firms to exploit information from various external sources. Does this information help firms to become more innovative? Combining firm-level survey data with information from firms' Facebook pages, we study the role that firms' and users' activities on...
Persistent link: https://www.econbiz.de/10011623206
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Social media open up new possibilities for firms to exploit information from various external sources. Does this information help firms to become more innovative? Combining firm-level survey data with information from firms' Facebook pages, we study the role that firms' and users' activities on...
Persistent link: https://www.econbiz.de/10011876132
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