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Do incentives in SWOM communic...
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Showing
21
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21
May we buy your love? : psychological effects of
incentives
on writing likelihood and valence of online product reviews
Garnefeld, Ina
;
Helm, Sabrina
;
Grötschel, Ann-Kathrin
- In:
Electronic markets : EM ; the international journal of …
30
(
2020
)
4
,
pp. 805-820
Persistent link: https://www.econbiz.de/10012419599
Saved in:
22
Consumer effort in promotional
incentives
Dogan, Kutsal
- In:
Decision sciences : DS
41
(
2010
)
4
,
pp. 755-785
Persistent link: https://www.econbiz.de/10008811207
Saved in:
23
Social interactions and monetary
incentives
in driving consumer repeat behavior
Toker-Yildiz, Kamer
;
Trivedi, Minakshi
;
Choi, Jeonghye
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
3
,
pp. 364-380
Persistent link: https://www.econbiz.de/10011697428
Saved in:
24
Red Bull gives you incentive motivation : understanding placebo effects of energy drinks on human cognitive performance
Schmidt, Liane
;
Chandon, Pierre
;
Pessiglione, Mathias
; …
-
2017
Persistent link: https://www.econbiz.de/10011688774
Saved in:
25
How green marketing, perceived motives and
incentives
influence behavioral intentions
Chang, Kuo-Chien
;
Hsu, Chia-Lin
;
Hsu, Ya-Ti
;
Chen, Mu-Chen
- In:
Journal of retailing and consumer services
49
(
2019
),
pp. 336-345
Persistent link: https://www.econbiz.de/10012026003
Saved in:
26
The fun and function of uncertainty : uncertain
incentives
reinforce repetition decisions
Shen, Luxi
;
Hsee, Christopher K.
;
Talloen, Joachim H.
- In:
Journal of consumer research : JCR ; an …
46
(
2019
)
1
,
pp. 69-81
Persistent link: https://www.econbiz.de/10012033926
Saved in:
27
Nudging museums attendance : a field experiment with high school teens
Lattarulo, Patrizia
;
Mariani, Marco
;
Razzolini, Laura
- In:
Journal of cultural economics
41
(
2017
)
3
,
pp. 259-277
Persistent link: https://www.econbiz.de/10011796145
Saved in:
28
We like to see you in the gym : a field experiment on financial
incentives
for short and long term gym attendance
Rohde, Kirsten I. M.
;
Verbeke, Willem J. M. I.
- In:
Journal of economic behavior & organization : JEBO
134
(
2017
),
pp. 388-407
Persistent link: https://www.econbiz.de/10011740794
Saved in:
29
Calling customers to take action : the impact of incentive and customer characteristics on direct mailing effectiveness
Vafainia, Saeid
;
Breugelmans, Els
;
Bijmolt, Tammo H. A.
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 62-80
Persistent link: https://www.econbiz.de/10011997998
Saved in:
30
The effect of incentive structure on referral : the determining role of self-construal
Wang, Lili
;
Chen, Zoey
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
5
,
pp. 1091-1110
Persistent link: https://www.econbiz.de/10013390495
Saved in:
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