Li, Ying; Cao, Hongduo; Li, Jiayan; Tan, Yong; Meng, Zixuan - In: Journal of management science and engineering 7 (2022) 4, pp. 630-648
Weibo, China's largest microblogging platform, has become one of the key information-sharing platforms in modern society. This study examines topic propagation in relation to microblogging from the perspective of the "peer effect." Using data of hot topics from Weibo, we analyze how the social...