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Zusammenfassung Die Wichtigkeit von eLearning hat aufgrund der Reichweite und Anwenderfreundlichkeit von digitalen Technologien stark zugenommen. Dies trifft auch auf den Bereich Tourismus zu. Allerdings sind digitale Lehr- und Lernformate, der damit verbundene Kompetenzerwerb, die Aktivitäten...
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Purpose: The purpose of this paper is to explore how intergenerational communication between predecessors and successors impacts on the entrepreneurial family and the family business, and aims at developing a typology of communication patterns in family business succession....
Persistent link: https://www.econbiz.de/10012074468
Purpose: The purpose of this paper is to evaluate the usability of different design methods in understanding the customer experience from a contextual and systemic standpoint. Design/methodology/approach: Three design methods (i.e. personas, observations and collaborative service mapping) were...
Persistent link: https://www.econbiz.de/10012077166
Purpose: This study determines the influence of employer image on industry attractiveness in small and medium-sized hospitality firms by using the instrumental-symbolic framework adapted from marketing literature. Design/methodology/approach: A total of 405 employees and 429 family firm owners...
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