Baghirov, Fakhri; Zhang, Ye; Hashim, Noor Hazarina - In: Tourism Review 74 (2019) 3, pp. 532-546
Purpose: This study aims to investigate the adoption and performance of Facebook fan pages (FFPs) among global airline companies in developed, least developed and developing countries. Design/methodology/approach: Diffusion of innovations theory has been applied as the underlying theory in this...