Lenka, Sambit; Parida, Vinit; Sjödin, David Rönnberg; … - In: International Journal of Operations & Production Management 38 (2018) 3, pp. 810-827
Purpose: The dominant-view within servitization literature presupposes a progressive transition from product to service orientation. In reality, however, many manufacturing firms maintain both product and service orientations throughout their servitization journey. Using the theoretical lens of...