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Interkulturelle Kommunikation in der Wirtschaft : Grundlagen und interkulturelle Kompetenz für Marketing und Vertrieb
Schugk, Michael - 2014 - 2., aktualisierte und erw. Aufl.
Persistent link: https://www.econbiz.de/10010412196
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Interkulturelle Werbung
Müller, Wendelin G. - 1997
Persistent link: https://www.econbiz.de/10000601080
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Analyzing the cultural diversity of consumers in the global marketplace
Alcantara-Pilar, Juan Miguel (ed.);  … - 2015
Persistent link: https://www.econbiz.de/10011305438
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Analyzing the cultural diversity of consumers in the global marketplace
Alcántara-Pilar, Juan Miguel (ed.);  … - 2015
Persistent link: https://www.econbiz.de/10011305472
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Culture and consumer behavior
Chiu, Chi-yue; Kwan, Letty Y.-Y.; Li, Dongmei; Peng, Luluo - 2014
Persistent link: https://www.econbiz.de/10010363005
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Islamic Marketing : Understanding the Socio-Economic, Cultural, and Politico-Legal Environment
Nestorovic, Cedomir - 2016
This book analyzes the current Islamic marketing environment. Since the Muslim world is extremely diverse in terms of economic development, customs and traditions and political and legal systems, it is vital for companies and marketers to analyze the environment before attempting to address...
Persistent link: https://www.econbiz.de/10014019968
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Islamic marketing : understanding the socio-economic, cultural, and politico-legal environment
Nestorović, Čedomir - 2016
Persistent link: https://www.econbiz.de/10011520774
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Social Media als Instrument der Kundenkommunikation : Vergleichende Studie von Unternehmen in China, Deutschland und den USA
Corduan, Anja - 2018
werden die USA, Deutschland und China analysiert, die in den Variablen Internetpenetration und Bandbreiten ähnliche Werte …
Persistent link: https://www.econbiz.de/10014019882