Yin, Jiarui; Fernandez, Vicenc - In: Journal of Industrial Engineering and Management (JIEM) 13 (2020) 2, pp. 283-295
Purpose: Business analytics, a buzzword of the recent decade, has been applied by thousands of enterprises to help … generate more values and enhance their business performance. However, many aspects of business analytics remain unclear. This … study clarifies the definition of business analytics combined with its functionality and the relation between business …