Ben Rejeb, Helmi; Boly, Vincent; Morel‐Guimaraes, Laure - In: The TQM Journal 23 (2011) 2, pp. 216-234
Purpose – The purpose of this paper is to provide a new decision‐aided tool for selecting customer needs during the new product development process. Design/methodology/approach – The study started by examining the principles of attractive quality and its limits. The theory of attractive...