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Lean in: Women, Work, and the Will to Lead

In: Equality, Diversity and Inclusion: An International Journal 33 (2014) 4, pp. 398-402

Persistent link: https://www.econbiz.de/10014720093

Think manager, think male? Heterosexuals’ stereotypes of gay and lesbian managers

Liberman, Benjamin E.; Golom, Frank D. - In: Equality, Diversity and Inclusion: An International Journal 34 (2015) 7, pp. 566-578

management literature as it is the first empirical investigation to assess whether the “think manager, think male” phenomenon …

Persistent link: https://www.econbiz.de/10014720099

What makes a “good manager”? Positioning gender and management in students’ narratives

Gherardi, Silvia; Murgia, Annalisa - In: Equality, Diversity and Inclusion: An International Journal 33 (2014) 8, pp. 690-707

Purpose – The purpose of this paper is to address the relationships between gender and management in the narratives of … students. More specifically, the authors discuss how the discourse on management is mobilized as a discursive practice able to … the collected stories as a whole expressed a conception of what counts as a “good manager” and how management is gendered …

Persistent link: https://www.econbiz.de/10014720308

Innovation through creation of strategic communities in traditional big businesses: a case study of digital telecommunication services in Japan

Kodama, Mitsuru - In: European Journal of Innovation Management 4 (2001) 4, pp. 194-215

Presents a case study of how over the last six years a large, traditional corporation simultaneously created new service markets and established a dominant position in the competitive information and communication technology field in Japan. The corporation accepted a new organizational body that...

Persistent link: https://www.econbiz.de/10014721011

Integrating risk management in the innovation project

Bowers, John; Khorakian, Alireza - In: European Journal of Innovation Management 17 (2014) 1, pp. 25-40

and the need to stimulate creativity. More explicit risk management could help in achieving success in innovation projects …. However, too much or inappropriate risk management might stifle the creativity that is core to innovation. So, what project … risk management should be applied and where in the innovation project? Design/methodology/approach – A theoretical …

Persistent link: https://www.econbiz.de/10014721330

Antecedents and actions of export pricing strategy

Myers, Matthew B.; Tamer Cavusgil, S.; Diamantopoulos, … - In: European Journal of Marketing 36 (2002) 1/2, pp. 159-188

management coordinate prices across multiple export markets. Research is thus needed on the empirical relationship between an …

Persistent link: https://www.econbiz.de/10014722003

Strategic reactions of national brand manufacturers towards private labels

Verhoef, Peter C.; Nijssen, Edwin J.; Sloot, Laurens M. - In: European Journal of Marketing 36 (2002) 11/12, pp. 1309-1326

In recent years, the quality of private label products and their market shares have grown to such an extent that most consumer goods manufacturers, brand leaders included, can not afford to ignore them. Private labels are, however, not just another generic competitor. The retailer that sells...

Persistent link: https://www.econbiz.de/10014722056

Managers’ understanding of theoretical concepts: the case of market orientation

Grundvåg Ottesen, Geir; Grønhaug, Kjell - In: European Journal of Marketing 36 (2002) 11/12, pp. 1209-1224

Managers are frequently exposed to abstract, theoretical concepts, of which some are attended to while others are neglected. To become meaningful for managers, new abstract concepts must be reflected upon and given content. In this paper, we explore how and to what extent managers understand and...

Persistent link: https://www.econbiz.de/10014722062

Should marketing managers be concerned about attitudes towards marketing and consumerism in New Zealand? A longitudinal view

Lysonski, Steven; Durvasula, Srinivas; Watson, John - In: European Journal of Marketing 37 (2003) 3/4, pp. 385-406

New Zealand has gone through a radical metamorphosis since free market economics were introduced in the mid‐1980s. Marketing managers are particularly interested in the views of consumers about issues dealing with marketing activities. Negative views could signal consumer backlash against free...

Persistent link: https://www.econbiz.de/10014722077

Changing Computer Technology: What Can Managers Do?

Verdin, Jo Ann; Pagano, Anthony M. - In: American Journal of Business 1 (1986) 1, pp. 39-46

Office tasks of typing, filing, scheduling and mailing have been increasingly automated over the past ten years. By the 1990s, 20‐38 million of the 50 million office jobs will be affected by computer technology (Levitan and Johnson, 1981). Zuboff (1982) reports that there were five million...

Persistent link: https://www.econbiz.de/10014667968